With the construction of digital China，the means of film production，the way of projection and the mode of viewing are also constantly upgraded，jointly pushing the Chinese film industry to a new height. With the development of science and technology and the empowerment of cultural industries，residents’movie-watching habits are also changing quietly. From the fixed “cinema viewing” mode to the non-fixed “cloud viewing” mode，this is a profound change for residents’viewing and the development of cinemas. The “online + offline” movie-watching mode has become the mainstream mode at present，and the residents’movie-watching behavior has also changed to different degrees in terms of frequency，time，habit，price and type. This report through to Shanghai，Xiamen，Rizhao residents，the questionnaire survey to sunlight analysis and viewing audience viewing behavior intention of key influencing factors，main performance for residents to the cinema viewing frequency decreased，youth group is the main force of cinema movie，people get into the habit of online viewing，step by step online viewing online consumption growth，etc. Based on the above conclusions，this report puts forward relevant countermeasures and suggestions for residents’movie-watching and the development of cinemas.