In 2021，Internet advertising of China had a solid foundation and stable development，with a total revenue of 543.5 billion yuan. China’s Internet advertising tends to explore the advertising value of the new population. The relevant departments strengthen the supervision of Internet advertising，while the structure of the advertising market has changed，the new force has risen sharply. New technologies such as artificial intelligence，AR，VR and blockchain have brought new stimulus to the advertising market. At the same time，the Internet advertising market presents a more interactive and more accurate trend. The trend of content intergration is enhanced，new media advertising strategy tends to be in private domain traffic.