The incremental and intelligent development of big data not only makes data as an important production factor and a new strategic resource，but also a key force in reshaping the social economic structure and building a new era of development. Based on the combination of data，algorithm，computing power，and AI technology，the future media’s understanding of content，users and scenes has been improved in quantity and quality. The renewal of ideas，the integration of technology and the support from internet enterprises have made big data evolve from information to knowledge and wisdom. Through the construction of digital smart media ecosystem，media will have more opportunities to have innovation and development in the new digital era.