Since 2021，China’s online live broadcasting industry has gradually entered the era of users steady growth and industry standardized development. Under the dual role of intensified government supervision and technological innovation，the head anchor has stepped off the altar，the enterprise live broadcast has entered the bureau，the brand self-broadcast has become a trend，the virtual reality technology such as the meta-universe has upgraded the content and form of the live broadcast room，the network live broadcast has expanded to the vertical field，and the live broadcast room with “game thinking” and “cultural connotation” will be more competitive.