2021年,我国短视频产业不断发展,用户体量和市场规模持续扩大,新技术、新领域、新方向、新政策接踵而至。短视频在政治、经济、文化和民生领域持续深化发展,组成内容生产多元化、整合分发专业化、用户市场全面化的完整产业链,对内形成双足鼎立格局,对外则引领世界潮流。同时,短视频产业也面临着长短界限消解、新技术融合以及内容核心创作方面的挑战。
<<In 2021,China’s short video industry keeps developing,the number of users and the scale of the market are continuously expanding. At the same time,new technologies,new fields,new orientations and new policies emerged one after another. Short video continues to deepen in the political,economical,cultural and social life of society,forming a complete industry chain with diversified content production,specialized integration and distribution,and comprehensive user market. Internally,it forms a double-leader pattern,while externally it leads a global trend. Besides,the short video industry is also facing challenges in the dissolution of the boundaries between short and long,the integration of new technologies and the core creation of content.
<<Keywords: | Media TechnologyUserShort-video |