从风行百年的传统广播,到风生水起的在线音频,声音介质从未丧失其最原始的“伴随”功能。随着当代新技术的加持,声音被赋予更丰富的内涵和功用。新时代、新技术、新场景的不断迭代更新给传统广播带来了挑战和机遇。在建设新型主流媒体的大政方针指导下,广播媒体在坚守传统业务的同时,大力进军新媒体领域,形成台网共生的声音内容传播新格局,在全媒体建设中迈出了坚实的一步。同时,在万物互联时代,用“声音”连接万物充满想象,智能音频用科技的力量为“耳朵经济”的未来夯实基础,优质内容和垂类深耕为“耳朵经济”带来巨大前景。
<<Voice,as a medium,has never ever lost its original function of “accompaniment”,from radio,which has been popular for over a hundred years,to audio,which keeps rolling and erupting nowadays. With the development and empowerment of new-tech,Voice is endowed with even more connotation and function. Continuous iteration of technology and changing of application scenarios in different era bring Radio so many challenges and opportunities. Under the guidance of the fundamental policy of constructing new main-stream media,Radio broadcasting industry expands into new media industry with efforts while it still remains holding its traditional fields,and new communication pattern of symbiosis between radio network and mobile network comes into being,a key and firm step towards all media construction has been taken. In the era of Internet of Everything,things connected by “voice” arouses fully imagination,smart audio with the help of science and technology will consolidate the foundation for the future of “Ear Economy”,and premium contents and penetration of target market will open up great prospects for “Ear Economy” as well.
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