With the practical needs of industrial land transformation and upgrading in many old parks，in order to ensure that the planned urban renewal strategy can effectively locate in space，digital transformation and urban renewal are integrated with each other to become the innovative force for sustainable urban development. The application of data means provides quantitative means and tools for urban index evaluation，industrial space matching and guidance criteria. Organic urban renewal under digital guidance proposes urban development target scenarios for the renewal region，which has become a development method and path including urban digital transformation. This paper takes the Zhanbei Industrial Park project of Hefei Xinzhan High-tech Zone as a case，uses the big data analysis of the park，and selects the evaluation index system of land use from the aspects of economic performance and social performance. The transformation and upgrading strategy is proposed based on the life-cycle perspective，supported by the digital analysis of the current situation of the enterprise，and the multi-dimensional planning needs are superimposed.