In order to seize the opportunities of the digital economy and the development of the live broadcast economy to create a highland of live e-commerce with global influence，Shanghai has always attached importance to the high-quality development of live e-commerce，with the development goal of building “the first city of quality live broadcasting”. Currently，the live broadcast e-commerce in Shanghai needs to be further improved in terms of consumer rights protection，live broadcast content compliance and anchor quality. Despite the regulation of live e-commerce has been gradually systematized，standardized and refined in the past several years，regulatory difficulties still exist. In the future，Shanghai should break through the development block of live e-commerce through institutional and mechanism innovation；further improve the flexibility of regulatory policies and the accuracy of support policies；change the concept of supervision to speed up the formation of a new situation of social co-governance；improve the level of technical supervision. The development quality of Shanghai’s live e-commerce can be improved through the above institutional innovation.