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    上海国际邮轮旅游度假区产品体系研究

    摘要

    “十四五”时期,文化和旅游部提出,发展海洋及滨海旅游,推进中国邮轮旅游发展示范区建设。上海市明确提出,深化世界著名旅游城市建设,推进宝山邮轮等一批旅游度假区建设。上海市宝山区强调,高标准建设以吴淞口国际邮轮港、上海国际邮轮产业园、邮轮滨江带为主体的中国邮轮旅游发展示范区。为全面提升上海市宝山滨江发展功能,塑造上海水上旅游门户品牌形象,聚焦中国邮轮旅游发展示范区和上海国际邮轮旅游度假区建设,做强“码头”、激活“源头”、勇立“潮头”,发挥万里长江口、百年吴淞口的资源优势,整合周边资源联动发展,加强城市规划和设计,科学优化功能和布局,加快实施一批重点项目,打造以邮轮、游船、游艇等“三游”业态为特点,以“三游假日”为主题,设施完善、配套齐全的国家级滨水旅游度假区。 <<
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    Abstract

    During the “Fourteenth Five Year Plan” period,the Ministry of Culture and Tourism proposed to “develop marine and coastal tourism and promote the construction of China’s cruise tourism development demonstration area”,and Shanghai clearly proposed to “deepen the construction of world famous tourism cities and promote the construction of Baoshan cruise and other tourist resorts”,Baoshan District of Shanghai clearly wants to “build a China cruise tourism development demonstration area with Wusongkou International Cruise Port,Shanghai International Cruise Industrial Park and the cruise riverside belt as the main body with high standards”. In order to comprehensively enhance the development function of Baoshan Riverside in Shanghai,shape the brand image of Shanghai’s water tourism portal,focus on the construction of China Cruise Tourism Development Demonstration Zone and Shanghai International Cruise Tourism Resort,strengthen the “wharf”,activate the “source”,and stand bravely at the “tide”,give play to the resource advantages of the Yangtze River estuary and Wusong estuary,integrate the coordinated development of surrounding resources,strengthen urban planning and design,and scientifically optimize the functions and layout,Accelerate the implementation of a number of key projects,and build facilities featuring cruise ships,cruise ships,yachts and other “three tours” businesses with the theme of “three tours holiday”.

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    作者简介
    孙瑞红:孙瑞红,博士,上海工程技术大学管理学院讲师,研究方向:可持续旅游与邮轮经济。
    邴振华:邴振华,博士,上海商学院酒店管理学院副教授,研究方向:可持续旅游与环境管理。
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