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    推进中国邮轮旅游发展示范区建设路径研究

    摘要

    发展邮轮经济是上海国际航运中心建设的重要内容和世界著名旅游城市建设的重要支撑,是响应我国改革开放和扩大内需战略、推进上海国际航运中心和世界著名旅游城市建设的重要战略举措。上海位于长江入海口,亲水条件优越、岸线资源丰富、水深条件良好,并建成了目前亚太地区硬件设施最好、规模最大的国际邮轮母港——吴淞口国际邮轮港。2012年,国家旅游局批准上海成为中国首个邮轮旅游发展实验区,推动吴淞口国际邮轮港三年登顶亚洲第一、五年问鼎全球前四。2019年7月,文化和旅游部正式批复同意支持上海创建中国邮轮旅游发展示范区。2019年9月,文化和旅游部正式同意在上海设立首个中国邮轮旅游发展示范区,为上海邮轮经济发展提供更高层次的发展平台。文化和旅游部发布的《“十四五”文化和旅游发展规划》明确提出,推进中国邮轮旅游发展示范区(实验区)建设,为邮轮示范区发展提出了新的要求。 <<
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    Abstract

    The development of cruise economy is an important component of the construction of Shanghai International Shipping Center and an important support for the construction of world famous tourist cities. It is also an important strategic measure to respond to China’s reform and opening up and expand domestic demand,and promote the construction of Shanghai International Shipping Center and world famous tourist cities. Shanghai is located at the estuary of the Yangtze River,with superior hydrophilic conditions,rich shoreline resources,and good water depth. It has built the largest international cruise home port Wusongkou International Cruise Port with the best hardware facilities in the Asia Pacific region. In 2012,the former National Tourism Administration approved Shanghai to become the first cruise tourism development pilot area in China,promoting Wusongkou International Cruise Port to become the first in Asia in three years and the top four in the world in five years. In July 2019,the Ministry of Culture and Tourism officially approved and agreed to support Shanghai to create a demonstration area for China’s cruise tourism development. In September 2019,the Ministry of Culture and Tourism officially agreed to set up the first China Cruise Tourism Development Demonstration Zone in Shanghai,providing a higher level development platform for the development of the cruise economy in Shanghai. The “Fourteenth Five Year” Cultural and Tourism Development Plan of the Ministry of Culture and Tourism clearly proposes to promote cruise tourism in China.

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    作者简介
    汪泓:汪泓,博士,中欧国际工商学院院长,教授,博士生导师,研究方向:邮轮经济。
    叶欣梁:叶欣梁,博士,上海工程技术大学管理学院副院长,教授,研究方向:邮轮旅游与可持续发展。
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