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    上海邮轮经济全产业链协同发展研究

    摘要

    邮轮经济被誉为“漂浮在海上的黄金产业”,邮轮产业是以邮轮旅游为核心驱动,由邮轮修造、邮轮运营、船舶供给、跨境消费、港口服务等组成的综合产业集群,是现代服务业与先进制造业的重要组成部分,产业规模大,增长性较为稳定,产业聚集性较强,是沿海港口城市实现产业转型升级以及城市功能提升的新兴特色产业,推动由内陆经济向海洋经济延伸的新发展路径。邮轮产业链主要以邮轮公司为核心节点,为了保持邮轮公司经营活动的长期有效运转,将邮轮旅游向链条的上游生产建造环节和下游的消费环节进行拓展。上海邮轮全产业链发展有利于助力国际航运中心建设、先进制造业新动能打造、城市消费新亮点挖掘、会展经济发展、企业总部经济发展等。上海具备良好的邮轮经济发展腹地条件和政策环境,有潜力形成具有世界影响力的邮轮产业集群。 <<
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    Abstract

    The cruise economy is known as the “gold industry floating on the sea”. The whole industry chain of the cruise economy is a comprehensive industrial cluster driven by cruise tourism,covering cruise operation,port services,cruise ship repair and construction,ship supply,cross-border consumption and other fields. It is one of the most dynamic components of modern service industry and advanced manufacturing industry,with significant characteristics of large scale,stable growth,and strong aggregation,It has gradually developed into a characteristic industry for the industrial transformation and upgrading of global coastal port cities and the improvement of urban functions,and has become a new driving force to promote the development from inland economy to marine economy. The cruise industry chain mainly takes cruise companies as the core node. In order to maintain the long-term effective operation of the cruise company’s business activities,the cruise tourism activities will be expanded to the upstream production and manufacturing links and downstream consumption links of the chain. The development of the whole cruise industry chain in Shanghai promotes the construction of an international shipping center,creates a new driving force for advanced manufacturing,creates a new highlight for urban consumption,promotes the development of exhibition economy,and promotes the development of corporate headquarters economy. Shanghai has a good hinterland of cruise economic development and a cruise economic policy environment,and has a foundation to form the world.

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    作者简介
    邱羚:邱羚,博士,上海国际邮轮经济研究中心副主任,教授,研究方向:战略管理、人力资源管理、邮轮经济、文化创意。
    王一川:王一川,上海美术馆(中华艺术宫)党委书记、副馆长,研究方向:文旅融合。
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