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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
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李培林
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    2021~2022年中国邮轮产业发展研究——邮轮产业链培育持续推进,...

    摘要

    受新冠肺炎疫情影响,邮轮产业在过去的两年中经历了前所未有的挑战,在全国疫情防控形势向好的背景下,邮轮旅游全面恢复,虽然邮轮市场存在很大的不确定性,仅五星红旗邮轮“招商伊顿号”运营国内沿海航线,其余外资邮轮全部暂停,至今仍没有恢复,但我国邮轮产业链培育持续推进,特别是在产业链上游有了较大进展。构建本土邮轮生态体系,实现邮轮产业向高端突破,首艘国产大型邮轮建造实现一个又一个节点性突破,已进入关键内装阶段,第二艘国产大型邮轮建造已于2022年8月8日正式开工,加快推动高端海洋装备核心配套的自主可控,加强邮轮型船舶设计建造能力。同时,中资邮轮持续提升自主运营能力,“憧憬号”等邮轮不断完善邮轮防疫安全体系,中船嘉年华邮轮正式对外揭幕全新的企业品牌标识,努力打造具有全业务运营能力的中国邮轮旗舰企业。经过疫情空窗的孕育期,中资邮轮公司将以全新的面貌参与邮轮市场竞争。国际邮轮公司依然对中国市场充满信心,持续在中国市场布局大船、新船,中国邮轮市场竞争格局加速演变。 <<
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    Abstract

    Due to the continuous impact of the COVID-19 epidemic,the cruise industry has experienced unprecedented challenges in the past two years. Under the overall deployment of the national epidemic prevention and control,there is great uncertainty about the full resumption of cruise tourism in China. In particular,except for the domestic coastal routes operated by the five-star red flag cruise line “China Merchants Eaton”,the rest of foreign cruise ships have been suspended and have not recovered so far,but China’s cruise industry chain continues to advance,In particular,great progress has been made in the upstream of the industrial chain. Build a local cruise ecosystem to achieve high-end breakthroughs in the cruise industry. The construction of the first domestic large-scale cruise ship has created node after node breakthroughs,and has entered the key interior decoration stage. The construction of the second domestic large-scale cruise ship has officially started on August 8,2022,promoting the independent and controllable core supporting of high-end marine equipment,and accelerating the development of cruise ship design and construction. At the same time,Chinese funded cruise ships continue to improve their independent operation capability,cruise ships such as “Vision” continue to improve the construction of cruise ship epidemic prevention safety system,and China Shipping Carnival Cruise officially unveiled a new corporate brand logo,striving to become a Chinese cruise flagship enterprise with full operation capability. After the incubation period of the epidemic,Chinese cruise companies will participate in the competition in the Chinese cruise market with a new look. International cruise lines are still confident in the Chinese market and will continue to dispatch large ships and new ships to serve the Chinese market. The competition pattern of the Chinese cruise market will accelerate its evolution.

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    作者简介
    汪泓:汪泓,博士,中欧国际工商学院院长,教授,博士生导师,研究方向:邮轮经济。
    史健勇:史健勇,博士,上海工程技术大学党委副书记,教授,博士生导师,研究方向:邮轮经济。
    叶欣梁:叶欣梁,博士,上海工程技术大学管理学院副院长,教授,研究方向:邮轮旅游与可持续发展。
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