This study takes the Guangzhou youth group engaged in the inheritance of intangible cultural heritage as the research object，and conducts an empirical analysis and investigation on their work status，group characteristics，realistic needs and other development conditions. The research finds that their work income mainly comes from product sales and teaching activity，while the rent expenses and product sales pressure are the main challenges to them. They have the common needs of improving their professional level and the subsidy. However，the reality of narrow employment prospects and unstable start-up income leads to the “squeeze syndrome” in this field due to the small scale of employment，the urgent need to expand the social audience，insufficient social resources support，and less inclined industrial policies，etc. Therefore，it is necessary to take a variety of measures in the future development，including broadening the employment channels and accurately supporting youth entrepreneurship，promoting the knowledge of intangible cultural heritage inheritance into the overall education system and strengthening the social audience and inheriting youth population，attaching great importance to the intangible cultural heritage resources integration and improving the safeguard mechanism，promoting the exchange of intangible cultural heritage and cultural identity among youth in the Greater Bay Area，etc.，so as to promote the sustainable development of the youth group engaged in the inheritance of intangible cultural heritage.