2022 the consumer market suffered the most serious domestic COVID-19 spread and rapid changes in the external environment influence since 2020，result in declining growth，and lack of confidence. To cope with the unexpected impact，the central and local government timely release a series of policy to stabilize growth，promote consumption，restore the logistics，which contribute to support a “V” type recovery and rebound. In general，consumer prices running smoothly，market upgrade continues，the online consumption，green healthy consumption，quality brand consumption continues to emerge. At the same time，social group and foreign consumption，housing consumption，service consumption，urban consumption is going through increased instability and uncertainty. Looking forward，the successful hold of 12th National Congress of the CPC provide strong confidence，the five structural factors will continue to release consumption potential，relatively optimistic growth forecasts create good macro environment，policies in the short term will also injected new momentum to the recovery of consumption，consumption is expected to achieve more than 6% growth in 2023. The next step，it is recommended to lift expectations，to smooth the circulation，to support the poor，to facilitate innovation，to improve quality，to boost transformation，to resumed positive cycle between supply and demand，to achieve better consumption recovery.