本研究通过对18~45岁青年网络主播的调查,分析青年网络主播的职业特征和职业心理。结果发现:(1)职业特点方面,青年网络主播全职率较高,工作具有一定强度,收入中等,社会保障有待完善。(2)职业满意度和认同方面,青年网络主播的工作满意度较高,主要的政策需求是希望主播职业规范化,能获得更多技能培训。对自己的职业比较认同,对未来阶层提升比较乐观。(3)职业发展方面,青年主播对整体的主播职业发展前景看好,但对自身的职业发展前景缺乏信心,担心自己随年龄增长被取代,收入上升空间小。但大部分人短期内还是打算继续从事网络主播的工作,做长期规划时,转行的人会有所增加。在上述研究结果基础上,本文提出三点建议:一是推动网络主播职业规范化,提高网络主播自律水平;二是协会-平台-公会三位一体,提供更多技能和规范培训,提升网络主播职业素养;三是拓展直播领域,延长网络主播职业周期。
<<The current research analyzes the professional characteristics,professional psychology and career planning of youth live streamers through a survey of streamers aged 18-45. The results showed that(1)In terms of professional characteristics,the work intensity of youth live streamers is not small,the income is medium,and the social security is incomplete. (2)In terms of professional psychology,youth live streamers are highly satisfied with their jobs and identified with their job. Most of them believe that they are in the middle or lower social class,and are optimistic about future class promotion. The life pressure of the youth live streamers mainly stems from housing,income and health problems. They expect the standardization of the live streamers as an occupation and the opportunities of skills training. (3)In terms of career planning,youth live streamers are optimistic about the prospects of the live streaming industry,but lack confidence in their own career prospects. They are worried that they will be replaced with age and have little opportunities to income improvement. However,most of them still intend to continue live streaming in the short term. In the long-term planning,the number of people who plan to change jobs will increase. Based on the above research results,this article puts forward suggestions for promoting the career development of youth live streamers.
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