The “14th Five-Year Plan” period is a critical period for the pharmaceutical industry to accelerate its transformation and upgrading and step onto the international stage. This paper introduces the development strategy of Shandong Xinhua Pharmaceutical Co.，Ltd. during the “14th Five-Year Plan” period，that is，maintaining strategic focus，focusing on industrial upgrading，and enhancing the overall competitiveness of the industrial chain. On this basis，it will implement large-scale R&D strategy，large-scale preparation strategy，internationalization strategy，and key project strategy，supplemented by high-end talents and basic management，in order to achieve new breakthroughs in corporate development and innovative performance.