网约车平台是平台经济的重要组成部分。随着网约车平台的快速发展,线上打车这一新兴出行方式已深刻改变了人们的生活习惯。在各类网约车平台公司的激烈竞争中,滴滴出行最终脱颖而出并成功占领最多市场份额。本报告选择滴滴出行作为行业中的代表性企业,对其发展历程、运营现状、运营模式和平台特征进行梳理,发现滴滴出行在信息分享、资源整合、技术创新等方面具有优势,然而也存在隐私泄露、数据伦理、企业垄断和平台治理失灵等问题,为此需要相关主体加强监管以防范各类风险,进而推动平台健康发展。面对未来复杂多变的宏观环境,滴滴出行将继续积极参与社会公共服务、推动技术变革创新并不断加深产业融合。
<<Online car hailing platform is an important part of platform economy. With the rapid development of online car hailing platforms,online taxi,an emerging way of travel,has profoundly changed people’s living habits. In the fierce competition among various online car hailing platform companies,Didi Travel finally stood out and successfully occupied the largest market share. This report selects Didi as a representative enterprise in the industry. Firstly,it combs the development process,operation status,operation mode and platform characteristics of Didi,and summarizes the advantages of Didi in information sharing,resource integration and technological innovation;Secondly,it analyzes the problems of Didi from four aspects:privacy disclosure,data ethics,enterprise monopoly and platform governance failure,and puts forward countermeasures and suggestions to solve various problems and promote the healthy development of the platform;Finally,it looks forward to the future development direction of online car Hailing platform from the perspective of Didi.
<<