本报告梳理了在线教育平台的商业模式、主要特征以及存在问题,并结合“双减”政策内容分析“双减”对在线教育平台的影响,重点探讨“双减”政策冲击下以新东方为代表的北京在线教育平台的转型策略。在线教育平台兼具平台优势和教育功能,在新冠肺炎疫情期间取代传统教育模式发挥了巨大作用,但各类平台的无序扩张恶化了学习教育环境,学生和家长不堪重负。在此背景下出台的“双减”政策,不仅从严治理了在线教育平台存在的问题,还引导教育行业回归理性,如新东方从素质教育、成人教育、网络直播等业务方向“广撒网”探索转型,并通过双语直播带货“出圈”,宣告转型成功。未来在国家级公共在线教育服务体系建立的过程中,在线教育平台将大有可为。
<<This report combs the business model,main characteristics and existing problems of online education platforms,analyzes the impact of “double reduction” on online education platforms in combination with the content of the “double reduction” policy,and focuses on the transformation strategy of Beijing online education platform represented by New Oriental under the impact of the “double reduction” policy. Online education platforms have both platform advantages and educational functions,and have played a great role in replacing the traditional education model during the COVID-19. However,the disorderly expansion of various platforms has worsened the learning and education environment and overburdened students and parents. In this context,the “double reduction” policy not only strictly governs the problems of online education platforms,but also guides the education industry to return to rationality. For example,New Oriental explores the transformation from quality education,adult education,online live broadcasting and other business directions,and announces the success of the transformation through bilingual live broadcasting. In the future,in the process of establishing a national public online education service system,online education platforms will have great prospects.
<<Keywords: | “Double Reduction” Policy“Internet + Education”Online Education PlatformPlatform Transformation |