古城文化的地域性差异是最突出的特点,聚集性、层次性以及工业化发展、市场经济洗礼和数字技术影响带来的多元差异性也非常明显。在数字驱动下,一些古城充分利用数字技术优势,形成了文化资源→文化要素转化→实体产业融合的产业生态链条,但一部分古城还是存在科技应用支撑不够、新兴文化产业和新兴业态发展滞后、难以建立现代化经营理念、面向数字化转型的组织变革准备不足等问题。为此,数字驱动古城产业生态建设需要坚持深化改革,优化发展环境,以新基建能力建设、传统文化数字化改造和创新为基础,以我为主构建核心技术生态和特色文化产业;采取梯次产业发展策略,以古城为原点进行分层布局,区分规模和层次进行建设;以需求为牵引,利用数字技术实现文化创意的工业化转化、文化消费的沉浸化重塑,采取“构建愿景、整体设计、小步进入”的方式,通过市场加速有序展开;注重元宇宙文化“数字孪生”生产模式和文化供给服务模式的影响等。
<<The culture regional differences of the city with ancient culture are the most prominent characteristics. The diversity differences,aggregation and hierarchy are also very obvious,and the differences are caused by the development of industrialization,the baptism of market economy and the influence of digital technology. Driven by digital technology,some cities with ancient culture have made full use of the advantages of digital technology to form an industrial ecological chain from cultural and tourism resources to cultural and tourism elements,and then to the integration of physical industries. However,there are still some problems in some cities with ancient culture,such as insufficient support for culture applications by science and technology,lagging development of emerging cultural industries and emerging formats,difficulty in establishing modern business concepts,and insufficient preparation for organizational change facing digital transformation. Therefore,the industrial ecological construction of digital driven ancient cities needs to adhere to deepening reform,optimizing the development environment. Based on the construction of new infrastructure capacity and the digital transformation and innovation of traditional culture,the core technology ecology and characteristic cultural industry will be built with keeping the initiative in our own hands. Adopt the echelon industrial development strategy,take the cities with ancient culture as the objects to carry out hierarchical layout,distinguish the scale and level,and then organize the construction. Take demand as the traction,and use digital technology to realize the industrialized transformation of cultural creativity and the immersive remodeling of cultural consumption. Adopt the way of building vision,overall design and small step entry,and realize the orderly development of the construction through market acceleration. Pay attention to the influence of the digital twin production mode of meta cosmic culture and the service mode of cultural supply.
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