In May 2021，General Secretary Xi pointed out at the symposium on the work of philosophy and social sciences that it is necessary to guide the creative transformation of traditional culture grafting technology. Empowered by new technologies such as artificial intelligence and quantum technology，many cases of high-quality integration of traditional culture and science and technology have emerged. From “Riverside Scene at Qingming Festival”，to “Banquet at Tang Palace” by Henan SATELLITE TV，and to the cultural tourism development of “Panorama of Rivers and Mountains”，traditional culture uses new technologies to constantly innovate expression and communication modes，giving rise to new vitality and the emergence of digital culture industry and other new formats. This paper selects typical cases of innovative communication of traditional culture，analyzes the characteristics and rules of integration of traditional culture and modern science and technology，and extracts its progressive evolution mode，which are as follows：The 1.0 era of “Riverside Scene at Qingming Festival” turning silence into motion，the 2.0 era of audio-visual interaction in “Banquet at Tang Palace”，the 3.0 era of immersive experience in “Panorama of Rivers and Mountains”，and provide reference model for the innovation of traditional culture dissemination，provide ideas for the innovation of the digital culture industry，also for the digital creative economy and to provide policy support to the combination of tour industry.