In 2021，The 14th Five-Year Plan for the national economic and social development of the people’s Republic of China and the 2035 outline of long-range vision was published which mentioned both a speedy digital development and a modern cultural industry system-for good cultural production，a fusion of culture and technology and a deepen reform of cultural system-were necessary. Based on such developed high-technologies as 5G network，AI，Big Data，XR，etc.，the cultural and technological industry in 2021 tends to be diversified，IP-oriented，intellectualized，virtualized and full of scenes. Firstly，dominant cultural commercial formats like online audiovisual，digital publishing，game and e-sports as well as high-end cultural equipment explored deeply in the digital field，making product vertical and differentiated. Secondly，the new commercial formats，such as cloud-based cultural form，immersive cultural form，NFT Art，virtual human and smart wearable devices，took full advantage of innovative technology to develop more digital cultural formats with increasingly diverse and intelligent scene，encouraging cultural industry to become “cloud，digital and intelligent”. The development and change of cultural industry in 2021 took a crucial step for the integrated development of the virtual and real world in the near future.