With the rapid economic and social changes，the new social class has been expanding in size and influence，and has become an important force in promoting the economic and social development of Guangzhou. New media practitioners are an important part of the new social class which mainly consists in young people aged 18-35. Investigating and analyzing their value orientation is of great significance to strengthen the guidance of youth values in the new social situation. Through a questionnaire survey，this paper points out that young people working in new media are rational and patriotic，showing self-confidence in regime，theory，system，and culture. They not only care about national current affairs and social hotspots，but also pay attention to the realization of individual values，combine personal interests with national and social interests，and strive to achieve a balance between these two. In the context of the increasingly developing market economy，young people working in new media have independent，rational and pragmatic values，such as advocating knowledge and expressing their pursuit of material things without shyness. At the same time，they have greater pressure to survive and develop，have a higher willingness to participate in society，but have fewer channels for participation，and adhere to the pursuit of value that pays too much attention to benefits，money and materials. At the end，this paper puts forward five countermeasures and suggestions to strengthen and guide the values of young people in the new media industry.