Metaverse，can be superficially understood as the mapping of the real world in the virtual world.In the real world，real identities，real goods and real scenes are mapped one-to-one in the virtual world，which together constitute the three major elements of meta-universe marketing：digital people，digital collections and brand meta-universe.

In this paper，we believe that the layout of metaverse marketing can start from the following three aspects：First，digital people：as part of the brand content，participate in the production of brand content.Second，digital collections：activate consumer interaction，deepen the emotional connection between users and brands，and help brands build their brand image.Third，meta-universe space：create a new traffic field for the brand，helping brand exposure and user interaction.