Internet rumors refer to information about a specific event that is based on the Internet and has not been verified by authoritative authorities. Internet rumors have the following characteristics：Most of the contents are closely related to public life，with a certain timeliness，most of the presentation forms are pictures or videos，and most of the disseminators are we-media users. At present，the flood of Internet rumors is mainly due to the lack of media literacy and rational thinking ability of Internet users，the lack of media credibility and the absence of “gatekeeper”，and the immaturity of Internet rumor warning and monitoring technology. Based on these problems，this paper puts forward the strategies of Internet rumor management，such as improving the public’s Internet media literacy，guiding the direction of Internet public opinion actively，and empowering technology to establish rumor refuting mechanism.