本文采用问卷调查法研究用户对微博伦理失范、治理规范的认知情况与持续使用意愿。研究发现,目前用户认为微博平台主要存在着语言暴力、性别对立、粉丝非理性应援等伦理失范现象;用户对相关微博平台治理规范的认知有待提升,对微博平台的治理满意度较高,这将对用户的持续使用意愿产生影响。为建设健康有序的微博信息传播环境,提高用户的持续使用意愿,推动平台可持续发展,应加大治理规范宣传力度,建立多元协调的治理体系,切实提升平台治理实效。
<<This paper uses the questionnaire survey method to study the users’ cognition of micro-blog ethics anomie and ethics norms and their willingness to continue use. It was found that the users believed that there are ethical phenomena such as language violence,gender antagonism,and irrational fans support in micro-blog platform. Users’ cognition of micro-blog platform ethics norms needs to be improved,and their satisfaction with platform governance is high,which will affect users’ willingness to continue to use it. To build a healthy and orderly micro-blog information environment,improve users’ willingness to continue use,and promote the sustainable development of the platform,we should increase the publicity of ethics norms,establish a pluralistic and coordinated governance system,and improve the effectiveness of platform governance.
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