The development of jade culture in the Yellow River valley has a highly symbiotic relationship with the ancient civilization of the Yellow River valley in China. The Yellow River basin is based on the concept of “Harmony between Man and Nature”. The jade culture shows the spiritual and cultural functions of etiquette，power and morality，expanding the geographical knowledge and national ideas of the Central Plain civilization in the Yellow River valley and developing its aesthetic implication and form. At present，the jade culture is rich and has some advantages in the mineral resources in the Yellow River basin. But the cultural context is not enough to sort out and also lack of cultural creation. With the demand of cultural interpretation and development in the Yellow River basin，the jade culture shows the core of ecological view of nature and the characteristics of cultural inclusion. Looking forward to the new upgrading of cultural and creative industries relying on context.