In 2021，in addition to the local areas being disturbed by the sporadic epidemic，the tourism market as a whole gradually warmed up. Under the background of the normalization of the epidemic，the self-service tourism market has shown the characteristics of short-range travel distance，epidemic of self-driving travel，diversification of pleasure choices，and complexity of safety events. Through the analysis，it is found that the reasons for this are the improvement of confidence in the tourism market，the change of tourists’ consumption concepts and the use of science and technology. In the future，peripheral tourism，immersive experience，and sports tourism may be a major trend in the self-service tourism market. In this regard，we should improve infrastructure construction，accelerate the digitization process，enhance the safety awareness of tourists，strengthen the construction of tourism talents and regulate market order，so as to promote the healthy development of self-service tourism.