In March 2020，the Henan Provincial Party Committee and the Provincial Government puts forward the strategy of building Luoyang as an international humanistic exchange center. The cultural and creative industry is of great significance to the strategy. On the one hand，developing cultural and creative products is an important way to continue the experience of international cultural exchange. On the other hand，developing the cultural and creative industry is an inevitable requirement for building an international humanistic exchange center. After several years of development，Luoyang’s cultural and creative industry has begun to take shape. State-owned entities have moved from building individual museum to a road of integrated development guided by the government and driven by state-owned enterprises. Luoyang already has a series of characteristic products and great cultural potential. Cultural and creative products led by private entities and enterprises have begun to take shape，with characteristic enterprises emerging and better economic benefits obtaining. Driven by market demands，enterprises have a high enthusiasm for production，which has laid a foundation for the formation of the cultural industry. The integration of state-owned capital and the influx of private capital have become the characteristics and driving force of the current development of Luoyang’s cultural and creative industry. However，although the cultural and creative enterprises in Luoyang have a certain foundation in number，there has not yet been a leading cultural and creative enterprise. And most enterprises are facing similar development difficulties：the existing salary system is not good enough to attract and retain high-end talents；the cost of research and development of creative products is high；cultural and creative enterprises are generally in a situation of financial shortage；cultural and creative products are not necessities of life，so cultural and creative enterprises are under great inventory pressure；cultural and creative products are admired but not well-sold，so cultural and creative enterprises have limited revenue. In order to build a flagship of cultural and creative industry in Luoyang and promote the construction of Luoyang as an international humanistic exchange center，on the one hand，it is necessary to focus on cultural and creative products，create unique Luoyang IPs，create consumption scene of cultural and creative IPs，and increase the transformation achievements of Luoyang’s intangible cultural heritage. On the other hand，it is necessary to focus on cultural and creative enterprises，give full play to government functions，stimulate the vitality of the cultural and creative market；cultivate leading cultural and creative enterprises，build regional cultural and creative brands，increase policy support，allocate special cultural and creative funds，crack system and mechanism obstacles，and innovate design and marketing models.