Mengzi Crossing-the-Bridge Rice Noodles is the product of the long-term integration of the dietary customs of Han，Yi and other ethnic groups with the border culture and the Central Plains culture. For hundreds of years，practitioners have been exploring the road of cultural construction and cultural brand building of crossing-the-bridge rice noodles. Crossing-the-bridge rice noodles is the inheritance of ancient Chinese dietary culture，for which the ingredients，category names，and the sense of ritual of eating all show the symbolic cultural implication full of regional characteristics. The beauty of daily life and the virtues of life are all highlighted in a bowl of rice noodles. Individual operators should consider the core value of their own brands；The whole industry should form a brand family distributed in large and medium-sized cities throughout China；Small and micro enterprises engaged in the production of rice noodles should have their own brand personality and series of sub-brands to drive the construction of the whole industry chain with the brands. The brand Mengzi Crossing-the-Bridge Rice Noodles should highlight the agglomeration effect. There is a symbiotic relationship between the food streets，towns and the crossing-the-bridge rice noodles，which can create a landscape economy and the brand can also grow in agglomeration production. The brand Mengzi Crossing-the-Bridge Rice Noodles should reflect a certain scale effect，adapt to the cultural needs of different groups and market needs of different levels，realize the development of rice noodles industry on a large scale，and form a production and marketing system operated with supermarkets and chain enterprises under different market forms. The crossing-the-bridge rice noodles culture is an important part of urban cultural and economic construction in Mengzi，as well as the brand image of Mengzi to go global.