体旅融合是在现代产业融合发展的大背景下,基于新经济、新基建、新客群和新需求,把体育的基因植入旅游中,将体育产业与文化、旅游、休闲、健康等产业在更广范围、更深层次、更高水平上进行创新型的深度融合。洛阳作为十三朝古都,是久负盛名的历史文化名城,旅游资源丰厚,体育载体丰富,具备一定的体旅融合发展优势和潜力,具有广阔的体旅融合发展空间。但是通过分析发现,洛阳体旅融合发展过程存在基础设施不完善、开发模式欠缺,认知度、美誉度双高的体育旅游产品较少,缺乏体育旅游品牌代言人与营销策略等问题,应结合新经济、新基建、新客群和新需求,以创新突破来实现多元发展。
<<The integration of sports and tourism is an innovative and in-depth integration on a wider,deeper and higher level under the background of modern industrial integration and development. It is based on new economy,new infrastructure,new customer groups and new needs. By implanting the gene of sports into tourism,the sports industry can be integrated with culture,tourism,entertainment,health and other industries. As the ancient capital of thirteen dynasties,Luoyang is a prestigious historical and cultural city with rich tourism resources and sports carriers. The potential,advantages and development space for Luoyang to carry out integration of sports and tourism are obvious. However,through analysis,it is found that there are problems in the process of integrated development of sports tourism in Luoyang such as imperfect infrastructure,lack of development models,lack of sports tourism products with high recognition and good reputation,lack of sports tourism brand celebrities and marketing strategies. To cope with these problems,Luoyang should combine new economy,new infrastructure,new customer groups and new needs to realize diverse development through innovation and breakthrough.
<<Keywords: | TourismSportsIntegrated Development |