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    擦亮“客家祖源地”品牌 提升洛阳国际人文交往中心的影响力

    摘要

    客家后裔遍布全球五大洲80多个国家和地区,总人数超过1亿,其中,海外客家人超过1500万。客家人自称“河洛郎”,洛阳是“客家祖源地”几成定论。洛阳除了具备文化寻根圣地、姓氏寻根圣地的先天优势,近些年通过搭建国际交流平台、建成客家之源纪念馆、积极推进第三十三届恳亲大会的申办等相关工作的开展又强化了后天优势,将“客家祖源地”品牌逐渐擦亮,极大提升了洛阳国际人文交往中心的影响力。但是在顶层谋划、优势利用、项目建设重视程度、宣传推介、保护力度等方面尚存在一定的不足。建议:一是通过加强组织领导,做好依托“客家祖源地”提升洛阳国际人文交往中心影响力的顶层设计;二是通过科学谋划项目,擦亮“客家祖源地”品牌,为提升洛阳国际人文交往中心影响力提供有力载体;三是通过深化研究与应用,加强宣传,为提升洛阳国际人文交往中心影响力提供理论支撑和良好氛围。

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    Abstract

    Hakka descendants live in more than 80 countries and regions on five continents,with a total population of more than 100 million,of which more than 15 million are oversea Hakka. The Hakka people call themselves “Heluolang”,and Luoyang is almost certainly the ancestral home of the Hakka. In addition to its inherent advantages as a holy place for cultural roots and ancestral origin,Luoyang has strengthened its acquired advantages in recent years by building an international exchange platform,building the Memorial Hall of Hakka Origin,and actively promoting the bid for the 33rd World Hakka Conference. The brand of “Hakka Ancestral Home” has been gradually polished,which has greatly enhanced the influence of Luoyang as an international humanistic exchange center. However,there are still some deficiencies in top-level planning,advantage utilization,project construction,publicity and promotion,and resource protection. The first suggestion is to strengthen the organizational leadership and do a good job in the top-level design of enhancing the influence of Luoyang as an international humanistic exchange center by relying on the “Hakka Ancestral Home” brand. The second suggestion is to provide a powerful carrier for improving the influence of Luoyang as an international humanistic exchange center. The third suggestion is to provide theoretical support and a good atmosphere for enhancing the influence of Luoyang as an international humanistic exchange center through deepening research and strengthening publicity.

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    作者简介
    孙若玉:孙若玉,中共洛阳市委党校文化旅游和科技教研部主任、讲师,研究方向为中华优秀传统文化、家风建设、文旅融合。
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