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    借鉴曲江新区经验 提升洛阳国际人文交往能力研究

    摘要

    洛阳和西安都是有着丰富历史文化资源的古都,西安近年来文化产业发展成就瞩目,国际影响力不断提升,其抓文化兴市的根本在于以“产业为王”。通过比较洛阳和西安文化产业的发展现状,发现西安的文化产业呈现发展速度快,对国际人文交往能力的支撑作用明显;跨界深度融合,集聚效应彰显,对国际人文交往活动的吸引力较强;市场主体活跃,国际化程度较高等特点。洛阳文化产业则呈现拥有独特的文化资源,但产业的国际性转化不够;文化产业明显发展,但与国际性交往支柱产业的要求还有一定差距;形成了一些知名文化品牌,但品牌国际影响力不足,市场化程度较低,缺乏内生动力的特点。经过考察发现,西安曲江新区坚持产业立区、科技强区、文化兴区,探索形成了“文化+旅游+城市”的发展新模式,正成为西安文化产业国际化发展的核心区和增长极。深入挖掘背后的原因,曲江新区的成功主要是注重用政府的有形之手推动优质资源向曲江新区集聚;注重用市场的无形之手为城市建设、产业发展、科技创新安上大功率引擎;注重通过建设大项目、引进头部企业等助推文化产业发展;注重各类平台载体打造,推动国际国内各类要素向西安曲江汇集。从洛阳与西安尤其是与曲江新区的对比中认识自身的不足,从曲江新区的成功经验中获得启示,并结合洛阳实际与特色,提出推动洛阳文化产业国际化发展、提升洛阳国际人文交往能力的路径:推进市场化改革,激发市场主体国际交往能力;依托文化品牌资源,打造文化产业区域范围内集群;培育新兴文化产业,助力青年友好型城市建设;用好开放这一窗口,开拓国际交往通道。

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    Abstract

    Luoyang and Xi’an are both ancient capitals with rich historical and cultural resources. Xi’an has made remarkable achievements in cultural industries in recent years,and its international influence has been continuously improved. Xi’an’s success lies in the idea of “making industry a top priority”. By comparing the development status of the cultural industry in Luoyang and Xi’an,we can see that cultural industry in Xi’an is developing rapidly. It has an obvious supporting role in international humanistic exchange and is deeply integrated across different industries with a strong agglomeration effect. It also has a greater attractiveness to international humanistic exchange with its active entities and high-level internationalization. On the other hand,cultural industry in Luoyang possesses unique cultural resources,but the international transformation of the industry is not enough. The cultural industry has developed significantly,but not yet met the requirements of a pillar industry of international exchange. Some well-known cultural brands have been formed,but the international influence of those brands were insufficient. The degree of marketization is low,and there is a lack of inner power. Upon investigation,it is found that Xi’an Qujiang New District adheres to the following ideas,including building the district with industry,strengthening the district with technology,and developing the district with culture. Qujiang New District has explored and formed a new development model of “culture + tourism + city”. It is becoming the core area and growth pole of the international development of Xi’an’s cultural industry. Digging deeper into the reasons behind the success of Qujiang New District,it is clear that Qujiang New District is good at focusing on using the visible hand of the government to promote the accumulation of its high-quality resource;focusing on using the invisible hand of the government to provide drive for city construction,industrial development and technological innovation;boosting the development of the cultural industry through the construction of large projects and the introduction of leading enterprises;focusing on the construction of various platforms and carriers and promoting the convergence of various international and domestic elements to Xi’an Qujiang. From the comparison between Luoyang and Xi’an,or more specifically,Qujiang New District,we can see our own shortcomings,get inspiration from the successful experience of Qujiang New District,and make suggestions of how to promote the international development of Luoyang’s cultural industry and enhance Luoyang’s international cultural exchange ability with consideration of Luoyang’s reality and characteristics. The suggestions are to promote marketization reform,stimulate the international communication abilities of market players;rely on cultural brands resources to build cultural industry regional clusters,cultivate emerging cultural industries to promote the construction of a youth-friendly city;and make good use of the opening-up policy to develop international communication channels.

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    作者简介
    宋红伟:宋红伟,洛阳市社科联副主席,四级调研员,洛阳市社科院负责人,《洛阳月谈》主编。
    魏琪:魏琪,中共洛阳市委党校中国特色社会主义理论教研部教师。
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