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    2021年广东餐饮产业发展报告

    摘要

    随着新冠肺炎疫情防控效果显现,在政府相关政策扶持和促进消费措施的实施下,广东餐饮业逐步回暖。2021年广东餐饮业营收总额为4761亿元,增速达15。4%,以全国餐饮1/10的市场份额稳居省级第一,餐饮经营主体注册量、存量保持高位向上,餐饮百强、老字号企业稳中求进。经历了疫情的“洗礼”,广东餐饮业积极探索发展产业链融合,产业转型逐步升级,供给质量进一步提升;数字化、智能化进程进一步加快,数字餐饮经济蓬勃发展。广东餐饮业面临崭新的时代机遇与挑战,在不确定性日益增强的市场环境中,应练好精益运营的内功,增强自身的反脆弱性,理智审慎地抉择和驾驭新技术、新设备和新模式。

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    Abstract

    With the effectiveness in the fight against COVID-19,supported by relevant government policies and the measures for promoting consumption,the catering industry in Guangdong Province has gradually recovered. In 2021,with the total revenue of RMB 476.1 billion,an increase of 15.4%,the catering industry in Guangdong steadily ranked top at the provincial level with a market share of 1/10 of the national catering industry. The registration and stock of catering business entities remained high,and the top 100 catering enterprises and time-honored enterprises made steady progress. After undergoing the outbreak of COVID-19,the catering industry in Guangdong actively explored the development of industrial chain integration,gradually upgraded industrial transformation,and further improved supply quality;The process of digitalization and intellectualization has been further accelerated,and the digital catering economy has enjoyed vigorous development. The catering industry in Guangdong is facing new opportunities and challenges of the times. In the increasingly uncertain market environment,that is,how to practice the internal skills of lean operation,enhance its own anti-vulnerability,and rationally and prudently choose and control new technologies,new equipment and new models in the increasingly uncertain market environment.

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    作者简介
    程钢:程钢,广州市人大代表,广东省餐饮服务行业协会秘书长。
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