随着互联网技术的迅猛发展以及消费者消费习惯的改变,网络直播行业通过“线上引流+实体消费”的数字经济模式,为经济发展增添新动力,但与此同时出现了网络主播涉税问题,引起公众的广泛关注。本报告基于对网络主播业务模式、相关税制及税收征管的分析,结合2021年网络主播典型涉税案例撰写而成,旨在从网络直播行业的税制细节、税收征管与治理视角出发,揭示网络直播行业的政策适用性与涉税风险点,并在此基础上形成促进行业发展的指导思想和政策建议,以期为网络直播行业的税务合规方案设计和政府财税治理机制完善提供决策依据与行动指南。
<<Due to the rapid development of Internet technology and changes in people’s consumption habits,online anchors have gradually become popular with consumers. In recent years,online anchors bringing goods has become a new digital economy model of “online drainage+physical consumption”,which is loved by a wide range of consumers,but at the same time,there have been tax-related issues related to live broadcast anchors,which has attracted widespread public attention. This report is based on the analysis of the business model,relevant tax system and tax collection and administration of webcasters,combined with the typical tax-related cases of webcasters in 2021. The policy application and tax-related risk points of the industry,and on this basis,the guiding ideology and policy recommendations for promoting the development of the industry are formed,in order to provide decision-making basis and action guidelines for the design of tax compliance plans for the webcast industry and the improvement of the government’s fiscal and tax governance mechanism.
<<Keywords: | Tax PolicyNetwork AnchorTax Supervision |