科技馆作为重要科普基础设施,是国家科普能力的重要载体。短视频近几年的快速发展引起了我国科技馆界的关注。科技馆可以利用短视频平台,以更加直观和生动的形式,向广大社会公众,特别是青少年群体普及科学知识、弘扬科学精神、传播科学思想、倡导科学方法,有利于克服实体馆的局限,扩展科技馆的受众范围。短视频是科技馆在传播方式上的线上与线下、实体与虚拟的新尝试。因此,科技馆在抖音平台上传播科学的特点是非常值得关注的。本研究对抖音平台所有省级及以上官方账号及其内容进行了整体调研和抽样爬取(共265条)。在分析的基础上梳理了目前科技馆短视频内容与效果的现状并总结了特点与存在的问题。
<<as an important science popularization infrastructure,science and Technology Museum is an important carrier of national science popularization ability. The rapid development of short video in recent years has attracted the attention of science and technology museums in China. The science and technology museum can use the short video platform to popularize scientific knowledge,carry forward the scientific spirit,spread scientific ideas and advocate scientific methods to the general public,especially young people,in a more intuitive and vivid form,which is conducive to overcoming the limitations of the physical museum and expanding the audience of the science and Technology Museum. The dissemination of short videos of science and Technology Museum is a new attempt to innovate the communication mode of science and Technology Museum and explore the combination of online and offline,entity and virtual. Therefore,the characteristics of science and Technology Museum in the form of short videos on the Tiktok platform are very noteworthy. This study conducted an overall survey and sample crawling of all official accounts above the provincial level on the Tiktok platform(265 in total). Based on the analysis,this paper combs the current situation of short video content and effect of science and Technology Museum,and summarizes the characteristics and existing problems.
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