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    2021年中国旅游服务贸易年度报告

    摘要

    新冠肺炎疫情发生的背景下,2021年我国旅游行业支持政策不断出台,出入境旅游缓慢复苏,传统旅游企业亟须转型升级,冰雪旅游初具规模。同时我国旅游服务贸易存在旅游业人才储备不足,应对疫情能力亟待提升,中小旅游企业生存面临考验以及旅游业数字化水平较低等问题。未来我国旅游业新业态不断丰富,旅游主体结构发生变化,产业环境更加良好,旅游多产业融合更加紧密,数字化转型与创新进一步加快。为此,我国应大力促进旅游业的高质量可持续发展,改革旅游专业人才培养体系,加强旅游服务贸易危机管理,助力中小旅游企业走出困境,加快推进旅游服务贸易数字化进程。< <<
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    Abstract

    Under the background of the repeated occurrence of COVID-19,supporting policies for China’s tourism industry continuously issued in 2021,the inbound and outbound tourism recovered slowly,the traditional tourism enterprises urgently needed to be transformed and upgraded,and the ice and snow tourism had a preliminary scale. At the same time,there are some problems in China’s tourism service trade,such as the continuous impact of the epidemic,the lack of talent reserve in the tourism industry,the urgent need to improve the ability to deal with the epidemic,the survival of small and medium-sized tourism enterprises,and the low digital level of the tourism industry. In the future,the new business forms of China’s tourism industry will continue to be enriched,the main structure of tourism will change,the industrial environment will be more important,the integration of tourism multi-industries will be closer,and the digital transformation and innovation will be further accelerated. Therefore,China should vigorously promote the high-quality and sustainable development of tourism,reform the training system of tourism professionals,strengthen the crisis manage-ment of tourism service trade,help small and medium-sized tourism enterprises out of difficulties,and accelerate the digitization process of tourism service trade.

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    作者简介
    王海文:王海文,北京第二外国语学院教授、首都国际服务贸易与文化贸易研究基地研究员、经济学院副院长,主要研究方向为国际文化贸易、国际服务贸易。
    吴瑞莹:吴瑞莹,北京第二外国语学院经济学院2020级硕士研究生。
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