Beijing’s time-honored brand Neiliansheng，which has experienced China’s market changes，cultural development and the rise and fall of the cloth industry，has become a model of China’s commercial development and traditional cultural inheritance by adhering to strong brand management measures such as market demand-oriented，adhering to the inheritance and innovation of intangible cultural heritage，and improving industry standards.Facing the new market environment and consumption trends，Neiliansheng actively promotes product system innovation and business philosophy innovation，completes the cultivation of new consumer groups，the development of brand contemporary cultural value，the persistence of cultural service competitiveness，and the establishment of core talent teams，making the brand full of new vitality；Neiliansheng embraces new technologies and new platforms，actively uses the Internet and international expos to expand the domestic market and develop the international market，accumulating valuable experience on the way of becoming a world famous lifestyle brand.