In the 14th Five-Year Plan and the outline of the long-term goals for 2035，it was proposed to accelerate the building of a new development pattern in which the major domestic cycles play the main role and the double cycles at home and abroad reinforce each other.We will launch a campaign to build Chinese brands，protect and develop time-honored Chinese brands，increase the influence and competitiveness of our own brands，and take the lead in nurturing a number of high-end brands in cosmetics，clothing，home textiles，electronic products，catering and other consumer goods.Internationalization is an inevitable choice for the high-quality development of our own brands.Now，in the process of internationalization，Beijing time-honored brands have faced challenges in intellectual property rights，overseas market development and talent resources shortage.In order to solve these problems and challenges，this paper proposes that Beijing time-honored brands should accurately study the current situation and market trend，and cultivate new global competitive advantages through innovative research and development，product iteration，channel expansion，channel expansion，brand marketing，digital operation and other ways to enter the international market.