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    率先示范,引领发展:北京文创大赛的实践探索

    摘要

    我国文化创意产业正走向创新求变、升级换代、高质量发展的新阶段。新形势下北京文创大赛立足北京,服务津冀,面向全国,率先示范,成为促进文化和科技深度融合、推动文化和旅游一体化融合发展、引领文创产业快速发展、实施IP开发转化的全国性、品牌性赛事。通过文创大赛,北京突破了原有模式,呈现高速发展的新业态、勇于探索的新格局。北京文创大赛在搭建文化领域创新创意创业平台、促进文化科技融合与数学创意开发、实现文化旅游的全链条运行等方面发挥了重要作用。北京文创大赛推出的十个方面囊括了我国文化创意产业的主要类别,也代表了我国文化创意产业的新发展格局和主要发展趋势,成为发展类别的新地图。本报告还以大量实际案例证实了北京文创大赛的实践探索,为我国文化创意产业的发展提供了新的典范。

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    Abstract

    China’s cultural and creative industries are heading towards a new stage of innovative change,transformation and upgrading,and high-quality development.Under the new situation,Beijing Cultural and Creative Competition is based in Beijing,serving Tianjin and Hebei,facing the whole country and taking the lead in demonstration,becoming a national and branded event to discover excellent projects and talents in the field of culture and creativity,promote the integration of culture and tourism,lead the rapid development of cultural and creative industries and implement the transformation of IP development.Through the Cultural and Creative Competition,Beijing has broken through the original model and presented a new industry of high-speed development and a new pattern of courageous exploration.The Cultural and Creative Competition has played an important role in promoting cultural innovation,integrating resources from all sides,building a platform for innovation and creativity and entrepreneurship in the cultural field,and realizing the whole chain operation of cultural tourism.The ten aspects launched by the Beijing Cultural and Creative Competition cover the main categories of China’s cultural and creative industries,and represent the new development mode and main development trend of China’s cultural and creative industries,becoming a map of new development categories.This paper also confirms with a large number of actual cases that the practical exploration of Beijing Cultural and Creative Competition provides a new model for the development of China’s cultural and creative industries.

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    作者简介
    金元浦:金元浦,中国人民大学文学院教授,中国人民大学文化创意产业研究会会长,研究方向为文化创意产业。
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