This paper combines the analysis of “Black Bow” in the context of cultural and technological integration，the construction of Chinese cultural narrative with the intrinsic expression of excellent culture and digital technology as a means，focuses on the creative research and development of public cultural products showing the national image，and summarizes the new characteristics of “technology + art” in the new era for the construction of Chinese excellent cultural narrative from the supply of public cultural products，cultural empowerment and consumer demand，and proposes to practice the concept of technological aesthetics，take the inheritance and dissemination of Chinese excellent culture as the guide，and continuously innovate and enrich public cultural products.