在2021年中国电影市场的总票房中,“主旋律”电影票房贡献显著。本报告基于中国“主旋律”电影国际化的时代背景及战略需求,梳理分析中国“主旋律”电影当前在国内国际两个市场的发展现状及特征,探究中国“主旋律”电影国际化进程中存在的短板与困境,并最终提出精进中国故事的国际化表达、加强电影产业的国际化合作、提高中国“主旋律”电影的品牌化建设、拓宽国际市场边界、加快推进中国电影数字化全球布局、注重电影国际发行中的文化转译、强化顶层设计的政策支持、多途径输送高质量电影人才等提升我国“主旋律”电影国际市场竞争力的有效途径。
<<Among the total box office of China’s film market in 2021,theme films have made significant contributions to the box office.This report describes the strategic necessity and international background of China’s theme films,combs the status quo and characteristics of theme films in current domestic and international markets,explores the weakness and difficulties of theme films existing in the internationalized process,and finally puts forward effective means to promote the competitiveness of China’s theme films in the international market,such as improving the international expression of Chinese stories,strengthening the international cooperation in the film industry,boosting the branding construction of China’s theme films,expanding the international market boundary,accurately planning marketing strategies with diversified multimedia,paying attention to the cultural translation in the international film distribution,enhancing the policy support of top-level design,providing high-quality film talents with multi channels,ect.
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