2021年是“十四五”开局之年,是首都培育建设国际消费中心城市的第一年,也是首都高质量发展文化和旅游、高品质推进世界文化名城和世界旅游目的地城市建设的第一年。这一年,新冠肺炎疫情的影响仍在持续,但首都文化旅游服务贸易的发展呈现新的局面。虽然入境游客数量仍在减少,但国内游客数量开始逐渐恢复,整体文化旅游消费市场正在复苏,多领域文旅融合工作取得实效,相关金融机构和文化旅游企业的投融资助力文旅产业高质量发展,区域文化旅游资源开发加速。当前,首都文化旅游服务贸易还存在文化资源挖掘力度需要加大、文化消费产品创新能力不足、首都文化活动国际影响力不强、文旅品牌塑造尚待加强、智慧文旅水平有待提高等问题。对此,首都文化旅游产业应大力发挥政策驱动优势,进一步加大文化资源挖掘力度、提升文旅产品创新能力,多渠道打造文旅品牌和强化科技赋能文化旅游服务贸易。
<<2021 is the first year of the 14th five year plan.It is the first year for the capital to cultivate and build an international consumption center city,and develop culture and tourism with high quality and promote the construction of world famous cultural cities and world tourism destination cities with high quality.In this year,the impact of the COVID-19 was still spreading,but the development of cultural tourism service trade in the capital presented a new situation.Although the number of inbound tourists was still decreasing,the number of domestic tourists began to recover gradually.The overall cultural tourism consumption market was recovering.The integration of culture and tourism in multiple fields had achieved tangible results.The investment and financing of relevant financial institutions and cultural tourism enterprises helped the high-quality development of the cultural tourism industry.The development of regional cultural tourism resources has accelerated.At present,there are still some problems in the capital’s cultural tourism service trade,such as the need to strengthen the excavation of cultural resources,the lack of innovation ability of cultural consumer products,the lack of international influence of cultural activities in the capital,the need to strengthen the brand building of cultural tourism,and improve the level of intelligent cultural tourism.In this regard,the capital’s cultural tourism industry should give full play to its policy driven advantages,further improve the excavation of cultural resources and the innovation ability of cultural tourism products,build cultural tourism brands through multiple channels and strengthen the service trade of cultural tourism enabled by science and technology.
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