作为全国的文化中心,北京的文化贸易发展有着重要的作用。2021年,北京文化产业总体持续稳步发展,出海势头良好,文化与旅游融合产业蓬勃发展。《“十四五”文化产业发展规划》的印发为文化行业指明发展方向,版权保护制度的完善对于提振北京的文化产业具有重要意义,线上消费的挖掘也给文化产业带来新业态。但与此同时,北京文化产业贸易发展面临全球经济下行增加对外文化贸易成本、疫情防控常态化下对外文化贸易发展总体动力不足、文化与产业融合不充分,导致文化贸易结构不均衡等问题。为推动北京文化贸易进一步发展,本文提出了发挥政策的驱动作用、塑造特色文化品牌、推进国际化市场营销、做强龙头企业等建议。
<<As the cultural center of China,the development of Beijing cultural trade plays an important role.In 2021,Beijing culture industry has a steady and sustainable development,going global accelerated. And it is having a great boom in culture and tourism industry.The Proposal of the 14th five year plan in culture industry offers guidance on the development direction for the culture industry.The improvement of the system of copyright protection is of great significance to boost Beijing cultural industry.The mining of online consumption also brings new forms of cultural industry.But at the same time,Beijing culture industry trade development is also facing the problems such as the global economic downturn of the increased cost of foreign culture and trade,the outbreak of foreign trade and cultural development under the normalized total underpowered,inadequate cultural and industrial integration makes the structure of cultural trade imbalance problems.In order to promote the further development of Beijing cultural trade,this paper puts forward the policy should play the role of driver,shape characteristic culture brand,promote the international marketing,and stronger leading enterprises and so on.
<<Keywords: | Cultural IndustryBeijingCultural Trade |