The integration of culture and science and technology is the general trend. The national “14th Five-Year Plan” mentioned that “we should implement the digital strategy of the cultural industry，accelerate the development of new cultural enterprises，cultural formats and cultural consumption patterns”. At present，the tide of digital collections is surging abroad，and the explosion of the digital cultural and creative industry shows the great potential of the deep integration of the cultural industry and blockchain technology. In China，there is a strong demand for content profit in art collection，audio-visual animation，cultural tourism and other industries. There is great potential to use blockchain technology to create more new business models for the cultural industry. As a leading blockchain technology provider，Baidu XuperChain has launched the Baidu XuperChain Digital Collection Platform and the Trusted Registration Platform. It integrates the innovation of blockchain technology and Internet technology，and pioneers the implementation of the de digital currency compliance incentive mechanism. With the help of standardized authorization and distribution mechanism，it integrates the digital collection into the scene end application of traditional Internet products，ensuring the ecological sustainable development of digital collections in an all-round way through standardized generation，trusted management and safe distribution of digital collections. Blockchain technology can promote the diversified development of the domestic digital cultural and creative market，and further tap the artistic，cultural and economic value of copyright works. It is expected that the space，scale and growth rate of the domestic digital cultural market will be very prospective in the future.