In 2021，China’s economic development will face significantly increased uncertainties，and the complex and changeable international situation will bring both challenges and opportunities to the development of China’s foreign cultural trade. Under the strong support of the national government，the scale of China’s foreign cultural trade has shown a relatively obvious growth trend on the whole，the trading partners of foreign cultural service import and export are becoming more and more diversified. However，in the face of the impact of COVID-19，there are still some problems such as imbalance in the sustainable development of cultural trade and insufficient cultural communication. Therefore，this paper further promotes the high-quality innovative development of China’s foreign cultural trade from the following aspects：taking positive measures to reduce the impact of the epidemic on cultural trade，using the online collaborative production mechanism to actively develop digital cultural industry，implemen-ting a series of supporting policies to help cultural enterprises resume work and production，and quickly building national cultural export base to promote the high-quality development of China’s cultural trade.