中关村论坛吸纳北京科博会并成为北京市重点打造的三大会展平台之一。2021年,北京科博会与中关村论坛同期同地举办,开始全面融合。融入后科博会战略功能提升,但也存在展览规模和面积大幅缩减、展馆及展区规划不合理、展商活跃度与展览活力不够、线上办展需要进一步加强以及展会现场管理有待优化等问题。在融合度方面,展览与论坛的观众交集小,互动影响力偏弱,展会共振效应未来可期。因此,科博会应加强新场馆落成前场馆和展区的硬件建设,优化展会现场服务,加大力度完善云上展,加强深层次融合与互动。
<<Zhongguancun Forum has absorbed China Beijing International High-tech Expo and become one of the three exhibition platforms to be built in Beijing. In 2021,China Beijing International High-tech Expo and Zhongguancun Forum will be held at the same time,starting to fully integrate. After the integration,the strategic function of China Beijing International High-tech Expo has been improved,but there are also many problems,such as greatly reduced exhibition scale and area,unreasonable planning of exhibition halls and exhibition areas,insufficient activity of exhibitors and exhibition vitality,further strengthen of online exhibition,and exhibition site management. In terms of integration degree,the audience intersection between the exhibition and the forum is small,and the interactive influence is weak. The resonance effect of exhibition can be expected in the future. Therefore,the promotion strategy of China Beijing International High-tech Expo should strengthen the hardware construction of the venue and exhibition area before the completion of the new venue,optimize the on-site service of the exhibition,increase efforts to improve the cloud exhibition,and strengthen the deep integration and interaction.
<<Keywords: | Beijing ExhibitionChina Beijing International High-tech ExpoZhongguancun ForumExhibition Event |