本报告运用问卷调查、实地访谈等方法,对广州市10家区级融媒体中心展开调研。研究发现,广州区级融媒体中心面临的问题有身份定位模糊导致发展通道不畅、考评方式不灵活导致人员积极性缺乏、行政色彩较浓影响新闻业务、资源有限难以服务社会、人员转型困难等。对此,本报告提出推进广州区级融媒体中心建设的建议:加强顶层统筹,明确媒体资质,打通事业发展通道;分类推进薪酬绩效改革,优化考评体系;立足本地,加强新媒体内容生产运营;整合各方资源,创新基层社会治理;建设人才队伍,培养配备专业力量。
<<With methods of questionnaire and interview,we study 10 district-level converged media centers in Guangzhou,China. This study shows that these media centers are facing the following problems:unable to improve because of uncertainty in the role of media center;staff of the media centers are lack of motivation because of outdated assessment system;the journalism activities are effected by the administrative power;the resources in the media center is too limited to serve the public;it’s difficult for the staff to change the way they think and work. To overcome these problems,here’s some advice:be clear about the role of media center;advance the salary reform by class-ification,and improve the assessment and evaluation system;focus on local content and improve the new media content producing capability;integrate resources to innovate grassroots society governance;build a team of talents and professionals.
<<Keywords: | GuangzhouDistrict-level Converged Media CentersReform of Institutions and MechanismsResources Consolidation |