信息流行病是一种全球性流行病,是在以下三个因素的作用下产生的:不可靠信息来源多且传播速度更快;社交媒体的兴起与普及;个体媒介素养较低。信息流行病的传染机理包括信息不确定性引发情绪传染、信息重复暴露进一步强化错误认知、“过滤气泡”引发行为模仿。信息流行病的治理离不开各主体的参与,一是联合国要动员和整合全球力量,促成各方协同合作;二是政府要保持信息公开透明,及时澄清,加强风险沟通;三是科研机构要进行信息监测和预警,确保信息准确可靠;四是媒体要及时准确地向公众传递科学信息,做好信息把关;五是公众要加强媒介素养教育。
<<Infodemic is a global epidemic,which is caused by the following three factors:there are many unreliable information sources,and unreliable information spreads faster than truth;the popularization of social media;individual media literacy is low. The transmission mechanisms of Infodemic include;emotional contagion caused by information uncertainty;re-peated exposure of unreliable information further strengthens false perceptions;“Filtering Bubbles” trigger behavior imitation. The governance of Infodemic depends on the participation of various actors. First of all,the United Nations should mobilize and integrate global strengths and coordinate cooperation among all parties. Secondly,governments should keep information open and transparent and improve risk communication capability. Thirdly,scientific research institutions should carry out information monitoring and early warning to ensure that information is accurate and reliable. Besides,the media should deliver latest and accurate scientific information to the public and serve as a good information gatekeeper. Lastly,the media literacy education of the public should be strengthen.
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