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    2021年北京对外文化贸易分析与未来展望

    摘要

    2021年北京市积极探索文化产业与国际文化市场的对接举措,加大推进文化产品和服务进入国际市场的力度,数字化技术推动对外文化贸易制度创新,文化出口基地拓展文化对外合作渠道,传统文化产品出口向数字文化贸易转型,数字文化引领文化服务出口呈现新态势,个人、文化和娱乐服务出口居全国前列,海外文化投资不断深化,国家文化出口重点企业高质量稳步增长,国际展会搭建对外文化服务的北京品牌,对外文化贸易创新发展。2022年新冠肺炎疫情依然严重影响世界文化市场,国际文化贸易数字化且竞争激烈,北京市对外文化贸易面临新的挑战。同时,新时代中国文化产业高质量发展,北京市积极打造数字贸易示范区,对外文化贸易存在巨大的发展机遇。要依托建设全国文化中心优势,落实好国家政策,抓住数字文化发展机遇,持续探索对外文化贸易创新模式,坚持开放发展理念,在对外文化贸易平台建设、主体培育、品牌形象打造等几个方面创新对外文化贸易的发展路径。

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    Abstract

    In 2021,Beijing will actively explore the docking measures between the cultural industry and the international cultural market,intensify efforts to promote the entry of cultural products and services into the international market,digital technology promotes the innovation of foreign cultural trade system,cultural export bases expand cultural cooperation channels with foreign countries,the export of traditional cultural products has been transformed into digital cultural trade,digital culture has led the export of cultural services to show a new trend,the export of personal,cultural and entertainment services ranks in the forefront of the country,overseas cultural investment has been continuously deepened,the national key cultural export enterprises have been growing steadily with high quality,international exhibitions have built Beijing brands for foreign cultural services,and foreign cultural trade has innovative developed. In 2022,the COVID-19 epidemic will still seriously affect the world cultural market,and the international cultural trade will be digitized and fiercely competitive,so Beijing’s foreign cultural trade will face new challenges. At the same time,with the high-quality development of China’s cultural industry in the new era,Beijing is actively building a digital trade demonstration zone,and there is a huge development opportunity for foreign cultural trade. We should rely on the advantages of the national cultural center,implement national policies,seize the development opportunities of digital culture,continue to explore innovative modes of foreign cultural trade,adhere to the concept of open development,and create innovative development paths of foreign cultural trade in several aspects,such as platform construction of foreign cultural trade,cultivation of main body and brand image building.

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    作者简介
    张丽:张丽,博士,北京市社会科学院国际问题研究所副研究员,主要研究方向为世界经济与国际政治经济学。
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