受疫情影响,当前全球主题公园发展速度有所减慢,发展模式从单一娱乐项目向多功能综合化集群转变,发展动力越来越依靠优质版权与新技术应用,发展路径日益智能化、数字化、网络化。国际知名文化主题公园演进规律呈现一系列特点。文旅商行业高度融合,加速市场循环与规模扩张,形成区域消费高地;产业集群式发展,各类要素实现最佳组合,放大经济规模效应;经营方式灵活多样,版权资源不断丰富,增强创新活力与文化自信;立足本土化供应链,优化区域分工合作,在协同发展中维护运营安全;催生专业培训市场,建设文旅人才“蓄水池”,为高质量发展提供优质人力。充分把握演进规律,需要着力从强化消费导流、提升区域功能、促进产业联动、融入京津冀协同发展格局和叠加北京冬奥品牌效应五个方面谋划,促进北京环球主题公园高质量发展。
<<Affected by the epidemic,theme parks around the world continue to accelerate their development at a slower pace. The development model has changed from a single entertainment project to a multi-functional integrated cluster. Development is increasingly driven by high-quality copyright and the application of new technologies. The development path is increasingly intelligent,digital and networked. The evolution law of international famous cultural theme park presents a series of characteristics. Cultural and tourism business industry is highly integrated,accelerating market cycle and scale expansion,and forming regional consumption highland. Industrial cluster develops,while all kinds of factors achieve the best combination,which amplifies economic scale effect. With flexible and diversified business mode,abundant copyright resources enhance innovation vitality and cultural confidence. Based on localized supply chain,optimize regional division of labor and cooperation,and maintain operation safety in coordinated development. To foster a professional training market,build a “reservoir” of cultural and tourism talents,and provide high-quality manpower for high-quality development. To fully grasp the evolution law,we need to focus on five aspects of planning:strengthening consumption diversion effect,improving regional functions,promoting industrial linkage,integrating into the coordinated development pattern of Beijing-Tianjin-Hebei,while superimposed the brand effect of Beijing Winter Olympics,which help to promote high-quality development of Universal Beijing Resort.
<<Keywords: | BeijingTheme ParksUniversal Studios |